A Look Back at 2023: Eight Notable Keywords Depicting Chinese Market Dynamics

In 2023, the Chinese market experienced another eventful year, during which many essential market changes occurred. For instance, companies strategically orchestrated tailored movements to align with prevailing trends of rational consumption and sustainability. Certain brands became dark horses of the year, achieving remarkable success due to the popularity of their respective categories. Whereas, some categories faced challenges as consumer enthusiasm waned, leading to a recession in their market demand.

In light of these changes, ChemLinked sorted out eight notable keywords that effectively capture the dynamics of the Chinese market in 2023. Under the corresponding keyword, significant events and categories that shape the market landscape will be introduced in detail. By doing so, ChemLinked aims to equip enterprises with valuable insights into what happened in the Chinese market in 2023 and help them navigate the intricacies of the Chinese market landscape.

The presentation deck and recording video will be uploaded to this webpage after the webinar;

If you can’t attend the live webinar, register anyway and we will send you the webinar materials as soon as they’re available.

Contents

Rational Consumption
E-commerce Landscape Transition
Attention-Grabber Marketing
Unusual Flavour Seeking
Big Hits
Fading Popularity
Greening of Brands
Reputation Incidents

*The outline may be subjected to subtle changes.

Schedule

Date

Time (GMT+8)

World Clock

Language

2024-01-25

17:00 ~ 18:00

London: 9:00-10:00 am

New York: 4:00-5:00 am

English

Speaker

Rita Bao

ChemLinked Market Research Analyst

Rita Bao is a research analyst in the ChemLinked market team. She mainly tracks the latest market changes and trends about consumer goods in China and conducts in-depth analysis of market intelligence and consumer demand. Areas of expertise: cosmetics, clean beauty, perfume, fashionable trends, luxury products, health food, dairy.

Jekyl He

ChemLinked Market Research Analyst

Jekyl graduated from the University of Manchester with a master’s degree and now works as a research analyst with ChemLinked Market Team. She mainly tracks the latest market changes in imported consumer goods in China and the rest of the Asia Pacific area and provides customized consulting services for clients. Areas of expertise: cosmetics, food, clean beauty, health food, dairy, marketing strategies, fashionable trends, perfume, and luxury products.

Contact REACH24H

If you have any questions regarding this webinar, please feel free to contact us.